Ramon Rionda Aimed At Latin Racing

Ramon Rionda Aimed At Latin Racing

Vice pres >February 13, 2015

By David Vance

Ramon Rionda has dedicated a lifetime to horse race in Latin America, and on the way he has got witnessed an ever-changing landscape that has needed constant modifications when it comes to company priorities. Like racetracks within the united states of america and throughout the world, terms like branding and packaging and item distribution—unfamiliar to rushing slightly significantly more than a decade ago—have end up being the focus that is primary South United states songs.

Rionda grew up within the sport due to their dad’s love for race and reproduction. Today, he could be effortlessly among the planet’s busiest competition track professionals in the part as vice president of race for Codere, a significant international video video video gaming business situated in Madrid, Spain.

All of it started for Rionda being a 5-year-old as he would join their household for a of racing at Hipodromo de las America in Mexico City, and other tracks throughout Latin America day. Their dad, Ramon Rionda Sr., had been a fruitful breeder and owner whom competed during the greatest degree. Commitment to your sport has permitted the son become earnestly mixed up in evolution of the business that is completely new from their times as a fan.

“we nevertheless love the horse racing—the pageantry, your competitors, the challenges—but the business enterprise model has brought on a footprint that is completely new” he stated. “Today, it really is about having a brand that is successful then packaging and dispersing it precisely. Competition for the gaming and activity group of fans requires an infinitely more innovative approach being a practical company consideration.”

Codere has over 57,000 video gaming devices global and it is an active owner and supervisor of competition songs in Mexico, Uruguay, Panama, and Brazil. Continue reading “Ramon Rionda Aimed At Latin Racing”